Profile
heathersmith04
Heather Smith is Executive Director of Rock the Vote. Prior to Rock the Vote, Smith founded and directed Young Voter Strategies, a nonpartisan project in partnership with The Graduate School of Political Management at The George Washington University with support from The Pew Charitable Trusts, which provided the public, parties, candidates, consultants and nonprofits with data and research on the youth vote as well as best practices to effectively mobilize young people. In 2006, Smith and Young Voter Strategies coordinated the nation’s largest non-partisan project to register young voters using innovative and replicable methods of voter outreach. The project registered over 540,000 youth ages 18-30 and played a large role in the young voter turnout increase in 2006.
Prior to launching Young Voter Strategies, Smith served as the National Field Director for the Student PIRGs’ New Voters Project, the largest nonpartisan grassroots effort ever undertaken to register and mobilize young voters. Across the country, the New Voters Project, under Smith’s direction, registered nearly 600,000 voters and conducted an intensive, multi-faceted get-out-the-vote effort to bring these newly registered voters to the polls on Election Day. Youth turnout was 11 percentage points higher than in 2000.
Prior to her work at the New Voters Project, Smith was an organizing director for Green Corps’ Field School for Environmental Organizing in Boston. Smith received a BA with honors in economics and public policy from Duke University. In 2006, Smith was named one of Campaign & Elections magazine’s Rising Stars for her work with young voters. She was also named one of Esquire Magazine’s Best and Brightest of 2007.
December 28, 2007
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